top of page



WOMENS DENIM DESIGN MANAGER | Women's Western & Modern Directed, developed, and launched the women’s Global Modern Heritage line; translating the brand’s language to reimagine iconic men’s fits into immutable women’s fits and finishes. Redesigned and relaunched the Ultimate Riding Jean. Lead concept designer for Wrangler x Fred Segal Launch. Key design lead on process and GTM calendar development. Responsible for developing the creative vision for the Wrangler Women’s Denim segmentation and Modern Denim launch for North America, exceeding plan + 41% in modern and +4% in Western business units for 2018. Lead and grew a team of designers to develop and deliver innovative, brand right products to meet category and consumer business needs in cross functional work streams. Owned creative aesthetic from concept to consumer for all product and assortment needs. Researched emerging trends, styles and key influencer markets to strengthen brand image and maintain competitive positioning against consumer targets. Review and critique prototypes, and product development. Strategize style changes and line enhancements with Merchandising. Responsible for building product pipeline calendar, first cost and troubleshooting product development related problems to maintain calendar deadlines. Lead the direction for styling and product cues, as well as seasonal guides for visual merchandising for all channels. Lead centers of excellence concerning all matters of fabric and fit across business units. Respond to key account assortment needs beyond initial seasonal line to maximize account opportunity.

bottom of page