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WRANGLER | Womens Denim Design Manager 2017 - 2019 Directed, developed and launched the womens Global Modern Heritage line; translating the brand’s language to reimagine iconic mens fits into immutable womens fits and finishes. Redesigned and relaunched the Ultimate Riding Jean. Lead concept designer for Wrangler x Fred Segal Launch. Key design lead on process and GTM calendar development. Responsible for developing the creative vision for the Wrangler Women’s Denim segmentation and Modern Denim launch for North America, exceeding plan + 41% in modern and +4% in Western business units for 2018. Lead to grow a team of designers to develop and deliver innovative, brand right products to meet category and consumer business needs in cross functional work streams. Owned creative aesthetic from concept to consumer for all product and assortment needs. Researched emerging trends, styles and key influencer markets to strengthen brand image and maintain competitive positioning against consumer targets. Review and critique prototypes, and product development. Strategize style changes and line enhancements with Merchandising. Responsible for building product pipeline calendar, first cost and troubleshooting product development related problems to maintain calendar deadlines. Lead the direction for styling and product cues, as well as seasonal guides for visual merchandising for all channels. Lead centers of excellence concerning all matters of fabric and fit across business units. Respond to key account assortment needs beyond initial seasonal line to maximize account opportunity. Please view resume for complete professional experience.

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FRED SEGAL

FINAL EXECUTION

DEVELOPMENT & CONCEPT

WRANGLER FRED SEGAL
LONG LIVE COWBOYS
FRED SEGAL        WRANGLER
COLLABORATION

DESIGN DEVELOPMENT

WRANGLER MODERN
WOMENS HERITAGE LAUNCH 
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HERITAGE 2.0

WRANGLER MODERN
STRIPE PROJECT
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DESIGN DEVELOPMENT

WRANGLER MODERN
WOMENS PREMIUM
SPRING20
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DESIGN DEVELOPMENT

WRANGLER MODERN PREMIUM DENIM SARAH WAGNER
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WRANGLER MODERN 
HERITAGE COLLECTION
SPRING20

DESIGN DEVELOPMENT

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WRANGLER WESTERN
ROOTED

DESIGN DEVELOPMENT

DESIGN DEVELOPMENT

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DESIGN DEVELOPMENT

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DESIGN DEVELOPMENT

WRANGLER WESTERN
RETRO PREMIUM
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WRANGLER WESTERN
ULTIMATE RIDING JEAN

DESIGN DEVELOPMENT

WRANGLER WESTERN
PRAISE FOR NEW ULTIMATE RIDING JEAN
WILLOW
WRANGLER WILLOW
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WRANGLER WESTERN
RETRO
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DESIGN DEVELOPMENT

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