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LEVI STRAUSS | Designer, Red Tab Boys 2007 – 2010 Modernized, diversified, and repositioned the assortment and increased distribution. Designed and develop the Boys Red Tab line from concept to production. Concept tested the commuter line for boys. Seasonal research to develop a market leading branded point of view in fit, fabric and finish in denim, woven bottoms and outerwear. Collaborate with Men’s design team to align on concept strategies and seasonal color. Design and manage line content through the development of sketches, tech packs, sundries development and approvals. Partner with product management to develop denim and non-denim seasonal fabric/finish range. Create tools/boards to communicate seasonal point of view to licensees, buyers and merchants. Lead fittings, partner with pattern makers and give direction to develop and evolve fits. Work on-site to hit seasonal wash visuals and cost targets. Partner with merchandising to create seasonal point of view and assort line content. Manage workflow and develop design assistant and freelancers. Increased profits and total market share year over year consistently. Revenue growth in 2010 was 19% above plan. Levi Strauss | Assistant Designer – Red Tab Mens 2004 – 2007 Support Designer and Senior Designer in developing season point of view and line content though execution of technical packs, sundry and proto development. Partner with senior designer and production management to develop denim and non-denim seasonal fabric/finish story. Create tools/boards to communicate seasonal point of view to accounts. Create seasonal bill of materials. Communicate with the field to orchestrate proto and fit finish development and sundry development. Partner with patternmakers and give direction through proto development and fittings. Please view resume for complete professional experience.

LEVI'S RED TAB BOYS BRAND VALUE PROPOSITION
LEVI'S RED TAB BOYS
PERFORMANCE CONCEPT FALL11
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LEVI'S RED TAB BOYS
PERFORMANCE SPEC FALL11
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LEVI'S RED TAB BOYS
LINE FREEZE SPRING 11
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LEVI'S RED TAB BOYS 
for
CREW CUTS
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LEVI'S RED TAB BOYS 
SPRING 10 COLOR + OUTFITTING
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