WASH & FABRIC DIRECTION
OLD NAVY SPRING 13 DENIM FABRIC + WASH TREND
MENS DESIGNER | Denim, Woven Bottoms, Lounge & Swim Design and develop the Men’s denim, woven bottoms, and lounge seasonal assortment from concept to production. Conduct seasonal research to develop a market right point of view in fit, fabric, finish, print and yarn-dye wovens. Collaborate with Cad designer to give direction for woven bottoms and lounge prints and plaids. Design and manage line content through sketches, trim, fabric and wash development. Partner with Product Management and R&D to develop and cost denim and woven bottoms seasonal fabric/finish range. Create tools/boards to communicate seasonal point of view to Leadership and Merchants. Partner with Tech Design and give direction to develop and evolve fits. Work on-site to hit seasonal wash visuals, proto types and hit cost targets. Partner with merchandising to assort line content and build strategies for profitable growth. Manage workflow and projects with design interns and freelancers. Partner with V.P. to manage calendar and workflow processes for team when needed. Increased profits and total market share in Woven bottoms year over year consistently increasing GM Dollars 51% from 2010 to 2015.